WATCHNIAN 腕時計の循環をデザインする

WATCHNIAN” is a term coined by adding a
suffix “-nian” to “watch.”
It refers to a person
who enjoys wearing a watch in a new age
which the value of reusing watches—which
are distributed unevenly in the world—is
recognized and anyone can get a watch
that pleases them at a fair price.
are the valued assets of individual users,
we will promote the circular use of watches
across national borders and beyond time.

Spirit of the WATCHNIAN Brand


  • News

    December 1, 2022

    Companies to “WATCHNIAN”

  • News

    October 22, 2022

    WATCHNIAN Kaitori Senmonten Ebisu Store opened!

  • News

    July 31, 2022

    Notification about our measures to comply with the Act on Prevention of Transfer of Criminal Proceeds of Japan

About Us

In this section of our website, we provide information on WATCHNIAN Group Corporation and other WATCHNIAN Group companies, specifically on the Group’s commitment to the corporate name WATCHNIAN, its mission, vision and values, and the profile, history and directors of each WATCHNIAN Group company.

Our Business

The market of reused watches has been growing on a global scale. In this market, the WATCHNIAN Group is conducting business for the global circular use of watches, for which we sell reused watches at fair prices based on our full understanding of the industry’s distribution system. In this section, we introduce the WATCHNIAN Group’s business model and business details.

Our Stores

The WATCHNIAN Group sells and purchases watches and brand-name bags under four service brands.
We make purchases through various channels including our stores, our website and auctions, and offer high-quality products at our physical and online stores.